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Here’s our video on keyword research:

OK Gang….if you’re going to venture out there on the web you need to understand how important keywords and keyword research is! My friends from WordTracker want to tell you all about it. So instead of me recreating the wheel on keyword research and it’s importance, hear it direct from the Experts at WordTracker:

In 2008, the top 500 web merchants accounted for more than 60% of America’s $178.2 billion in online retail sales.

Traditionally, these ‘big boys’ have had the budgets and the resources to hoard the lion’s share of the consumer market. As a smaller online retailer, can you really compete?

Staking your claim in the colossal internet marketplace is only possible if you have the right tools. A subscription to Wordtracker is the first step in luring customers away from your competitors’ websites — and straight to yours!

13 months for the price of 12

There’s an excellent reason why so many retailers continue to renew their Wordtracker subscription, year after year: it gives them an edge in finding the keywords that bring new customers to their websites in droves.

Consider this:

• Wordtracker helped retailer SpottyGiftBoxes.com increase its search engine traffic by 228%.
• Keyword research and SEO enabled the Tribune Company to increase its monthly site visits by 20 million.
• Keyword research and blogging helped online personal stylist service, iStylista, double its sales in 4 months.

And Wordtracker’s benefits go far beyond SEO. In fact, our tool can be a true asset in positioning your brand, developing inspirational content, and reaching consumers that are ignored or underserved by your larger competitors.

Intrigued? Then keep reading to discover five key ways in which Wordtracker can help you quickly and exponentially grow your retail business!

How Wordtracker Helps You Compete With the “Big Boys” of Online Retail

#1 Wordtracker allows you to get closer to your customers

Wordtracker lets you tune into what your customers are looking for by digging into the long tail of search – the longer phrases that people use when they’re ready to buy. By homing in on a specific need – one that may be missed by a large corporate juggernaut – you can give customers what they yearn for, personal attention to their needs.

Imagine you’re a retailer selling boots online. Coming top for a search like boots will be difficult with over 80 million competing pages on Google, but it will also be pointless because you can’t possibly cater for all their needs.

Instead you need to concentrate on a niche by exploring the long tail of the keyword boots. You’ll find almost unlimited possibilities with Wordtracker’s Keywords tool.

Research boots on Wordtracker and you’ll find 1,000 keywords that contain the word boots. Keywords like cowboy boots, leather boots, justin boots, ugg boots, thigh high boots and so on.

And with Wordtracker you can go even further into the long tail. Do a search on cowboy boots and you’ll find another 1,000 keywords such as western cowboy boots, cowboy boots for women, custom cowboy boots and then even further into custom handmade cowboy boots.

This allows you to do two very important things. First, these specific searches can give you great ideas for content on your website and second, by targeting these phrases you also optimize for the niche around the phrase.

For example, optimize for custom handmade cowboy boots and you also stand a good chance of picking up traffic for custom cowboy boots, handmade cowboy boots and many others.

Potential customers are getting better at searching online – they use longer phrases. And even better for you, the retailer is that people using longer phrases are more likely to be ready to buy.

So this long tail strategy can grow your traffic and conversions to heights you never dreamed of.

The bottom line: The Wordtracker Keywords tool can help you pinpoint tens of thousands of long tail keywords — 1,000 for every search, as a matter of fact — and Google’s free tool only gives you 200. Every long tail keyword represents a golden opportunity to reel in customers who are hungering for the products you have to offer.

If you want to attract more ready-to-buy customers to your website, you’d better start targeting long tail keywords in your online marketing!

Click here for 13 months for the price of 12

#2 Wordtracker helps you assess the level of serious competition for your target keywords and phrases (so you can plot your next move)

Selling on the internet is becoming more competitive with each passing day. The larger merchants have the resources (ie, money) to be able to target the most popular keywords successfully.

So does that leave you in the lurch? Absolutely not! Here’s a fact that many retailers do not realize: you can have phenomenal success by targeting keywords that attract traffic, but have little competition.

That’s right: keywords that show what real people are looking for, have a low level of competition and therefore can bring you quick profits. Wordtracker helps you find these moneymaking keywords quickly and easily. How? By telling you how much serious competition there is for a particular keyword or phrase and how popular it is in real searches.

Even better, Wordtracker’s Keyword Effectiveness Index (KEI) ranks the keywords so you can pinpoint the best ones to target as you create content and build links.

The bottom line: If you want to attract more buyers, you must target keywords that have very little competition from other merchant websites. Wordtracker’s Keywords tool helps you pinpoint these keywords. And for every keyword you rank for, you’ll get more customers, more sales and more revenue for your business. What could be simpler than that?

Click here to get a year of Wordtracker for just 90 cents per day!

#3 Wordtracker supplies you with sales-pulling content ideas — lots of them

As a smaller retail business, you have numerous advantages over your larger competitors — some of which you may not even realize. Consider the following:

Larger corporations are often risk-averse, while businesses like yours can afford to step out of the proverbial ‘box’ and embrace ingenious new marketing strategies.

Many major retailers won’t create blogs, tackle controversial issues, or allow any sense of individuality. And on the web today, these are the things that help you generate attention, links, and traffic.

While online retail giants tend to stick with the ‘status quo,’ a small business can break the mold with clever, catchy content ideas (think contests, online tools, tutorials, and “top 10″ lists… the possibilities are endless!)

Keyword research helps drive the creative process by inspiring you with interesting ideas for your website and blog content. The more compelling your content, the more organic links you’ll attract from your community — and the more interest you’ll generate in your company and the products you offer.

Take Caroline Blatchford, for example. She used keyword research to generate content ideas for her site, SpottyGiftBoxes.com. Says Caroline,

“Because we wanted to compete well on search engines, we didn’t target words like gifts, because that’s terribly competitive – we decided to focus on [keywords that centered around] hobbies and interest. So we had gifts for cat lovers, gifts for gardeners, or gifts related to cooking, and that was done to bring the traffic in.”

Caroline’s keyword strategy worked like a charm. Between September 2008 and March 2009, the traffic to her website increased by a remarkable 228%. And keyword research is about more than attracting high quality search engine traffic. It also contains revealing insights into consumer behavior — insights that can be used in all areas of your marketing and advertising to outsmart your competition and refine your sales strategies.

Knowing exactly how, where and what your customers search for gives you a deeper understanding of their challenges, needs and desires. By giving you this valuable information, Wordtracker’s Keywords tool helps you:

• Create clever concepts for advertising and marketing campaigns that are based on real customer behavior.
• Save time and take the guesswork out of new business pitches by finding out what your target audiences are really looking for.
• Gain insights that can be used for judging the effectiveness of advertising ideas.
• Generate product and publication names that resonate with your key audiences and bring immediate search engine benefits.
• Generate promotional ideas for public relations and online link building.
• Identify opportunities for new markets and products based on the search behavior of your prospects.

The bottom line: Wordtracker gives you 200 lateral searches — terms that don’t necessarily contain the seed keyword, but that are likely to be relevant to your audience and to the products you are selling. Combined with your own brainstorming, these terms will empower you to generate fresh, creative ideas that lure more cash-paying customers to your website.

Click here to get a year of Wordtracker for 90 cents a day – plus FREE bonuses!

#4 Get more done in less time

Let’s face it — in today’s ultra-competitive business world, productivity reins supreme. You need to make the best use of your time, each and every day.

With Wordtracker’s intuitive, easy-to-use interface, you can generate thousands of powerful keywords in a matter of minutes. That means getting your keyword research done faster — and putting the results to work sooner. And here are more time-saving benefits of our tool:

• Wordtracker enables you to build structured projects and lists quickly, saving you hours of tedious work. Every keyword list can be used to create a category on your website, and each individual keyword within a list can be used to generate compelling ideas for web content, articles and blogs.
• Wordtracker helps you manage groups of keywords, so you can target different groups of keywords on your home page, category pages, and product pages.
• Wordtracker enables you to create keyword lists that mirror the categories and pages on your website, so you can be sure that you’re targeting the long tail effectively.
• Wordtracker lets you create and save valuable projects and lists and access them from any computer with an internet connection — anywhere in the world, day or night. So, if you were setting up a pay per click campaign to sell different types of tea, your Projects page might look like this:

Each project contains all the tea keywords you’re targeting for that campaign.

And your green tea list might look like this:

Even better, you can store an unlimited number of projects — ideal for a business running several campaigns.

The bottom line: Wordtracker gives you enhanced tools to make your keyword research faster, easier and more effective. That means you can drive your website’s performance without sacrificing a substantial amount of your valuable time. And, as your site gets bigger, you’ll be able to easily track the keywords you’re targeting — and keep tabs on the competition.

Click here to get a full year of Wordtracker – plus FREE bonuses!

#5 Stretch your marketing dollars further (especially with PPC)

In the internet marketplace, there’s always room for the little guy — particularly one who’s careful with his budget. Wordtracker’s Keywords tool helps you slash your advertising costs while generating an outstanding response to your campaigns.

Here’s a head-scratcher for you: many businesses spend thousands of dollars a year on Google AdWords and pay per click (PPC) advertising. Yet, they spend very little on researching their keyword lists!

Here’s an example of why keyword research is so vital to your PPC campaigns: Imagine that you are selling dog beds. It would be money-wasting madness to pay for an ad on Google for the word dog: there are millions of searches a month containing dog, but very few are likely to be relevant to your business.

Instead, you’d want to choose more targeted keywords, starting with dog beds.

The screenshot below shows you some keywords you could target if you were selling dog beds (looks like memory foam dog beds are the latest rage for pampered pooches!).

Wordtracker’s Keywords tool gives you thousands of relevant keywords that will drive traffic to your site. Terms such as heated dog beds, dog bed covers, and small dog beds.

If you create separate ads and landing pages for each of these long tail keywords, you’ll get a better response rate from your visitors and spend less on your PPC advertising.

Here’s how Wordtracker helps you trim your PPC costs:

Google wants searchers to find the information they’re looking for. So, it rewards relevant ads by charging the advertiser less than irrelevant ads.

For instance, if a user has searched for small dog bed and your ad headline says ‘small dog beds for sale,’ then it is highly relevant. The searcher is much more likely to click on your relevant ad than one that simply reads, ‘pet products’.

So, relevance increases your clickthrough rate (CTR). And it makes Google like your site.

The higher your CTR, the higher your Quality Score. Google gives your ad a Quality Score (a 1-10 rating, with 10 being the best), which is Google’s calculation of how relevant your ad and landing page are to the keyword being bid on. The biggest influence on your Quality Score is your ad’s clickthrough rate (CTR).

And here’s the killer: the higher your Quality Score, the less Google charges you per click! Google really does reward relevant ads. And choosing the right keywords really does reduce your PPC costs!

That’s not all. In addition to helping you target your campaigns more effectively, the Wordtracker Keywords tool helps you cut costs by suggesting negative keywords. Eliminate those terms from your campaigns — and you’ll stop wasting your ad dollars on traffic that will never convert.

The bottom line:

For less than 90 cents a day, Wordtracker helps you save thousands of dollars on your AdWords pay per click campaigns.

Cut your PPC costs by subscribing to Wordtracker now!

Start Attracting More Customers — for Less Than $1 Per Day!

Effective keyword research is at the core of internet marketing. For your retail business, it can mean the difference between lingering quietly in the shadows of cyberspace — or being on the lips of savvy consumers everywhere. Whether you’re selling baby blankets or fishing lures, whether you’re a solo entrepreneur or a team of many — Wordtracker gives you the intelligence you need to compete effectively in a billion dollar marketplace.

The cost of a Wordtracker subscription is just $329 a year – that’s less than 90 cents per day. When you consider that a single keyword can generate thousands of new customers, you can see how Wordtracker is a smart investment that quickly pays for itself!

Special Bonus Offer!

For the first seven days of your annual Wordtracker subscription, we’ll send you a video a day, each designed to help you get the most from our premium Keywords tool. These videos cover everything from starting your keyword research to optimizing your Google AdWords campaigns. The series includes:

• Video 1: Search engine success starts with keywords. Learn how to optimize your website with keywords to achieve greater search engine rankings.
• Video 2. Assess your market with keyword research. Discover how to use keyword research to analyze your market and identify potentially profitable niches.
• Video 3. How to build an effective keyword strategy. Find out how to organize your chosen target keywords into lists that match your site’s structure.
• Video 4. How to optimize your web content. Learn how to effectively use your target keywords in page title tags, headlines, subheadings and body text.
• Video 5. Pay per click (PPC) for testing and profit. Discover how to create a lucrative PPC campaign using the Wordtracker Keywords tool.
• Video 6. How to use keywords in linking text. Find out how to maximize traffic by creating keyword-rich links on your own website as well as in other sites’ links to yours.
• Video 7. Expand into new markets and beat your competition. Learn how to use Wordtracker to continually refine your online marketing campaigns and improve your results over time.

Click here to get 12 months of Wordtracker for only $329

Risk Nothing with Our 100% Money-Back Guarantee

Between the benefits and the bonuses we’ve just outlined, subscribing to Wordtracker today is a no-brainer. But we’re going to up the ante even further by throwing in a rock solid satisfaction guarantee.

You have absolutely nothing to lose when you sign up for an annual Wordtracker subscription. If in 30 days you don’t feel that our premium tool has brought you real value, we’ll give you every penny back that you paid — no question asked. That’s how confident we are that Wordtracker is the most powerful, effective, rank-boosting keyword research tool on the market today.

So if you’re ready to:

• Drive more high quality traffic to your website
• Multiply your sales and revenue
• Build a strong and positive brand image
• Get inspired with innovative content and product ideas
• Lure customers away from the big online merchants who have, until now, dominated the marketplace

…it’s time to take the next step and order an annual Wordtracker subscription today.

In the spirit of online success,

The Wordtracker Team
support@wordtracker.com

P.S. In the tough economic climate of 2009, wedding catering firm SuperEvents.co.uk tripled its Google Adwords response by using keyword research to shape its pay per click campaigns. Tony Brewin, managing director, explains:

“I was able to cut my PPC spend while increasing the amount of clicks… we are getting three times as many enquiries as last year”

P.P.S. Remember: this offer is backed by our 30-day, 100% Money-Back Guarantee. That means you have absolutely nothing to lose by ordering your annual Wordtracker subscription now!

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