Archive for the ‘Internet Marketing Tips’ Category

We’ve just started offering Facebook marketing services because of the enormous potential for building a loyal base of fans on a business Facebook page. And right now is the time to start building your Facebook fan base because it’s relatively inexpensive and easy to do without too much risk in money and time investment. Once you start building your fan base and realizing its potential, go rent Social Network (again if you’ve already seen it) and get into the feeling of where this can be headed.

Once you start delving into Facebook apps for marketing your Facebook fan page, you are bound to stumble upon Wildfire apps for business. They are great tools for the following:

Building Social Media Marketing Campaigns: With Wildfire companies & agencies can easily build & launch social media marketing campaigns within minutes. Campaign formats include quizzes, contests, coupons, virtual gifts and more. Easy-to-use design features enable you to create layouts & designs that fit your needs.

Reaching Users Across Multiple Platforms like Facebook and Twitter: Wildfire enables you to simultaneously publish your social media marketing campaign on Facebook Fan Pages, Twitter and your Website with just a few clicks. It’s secure, can handle massive traffic and is always up to date with the latest changes of the Facebook & Twitter platforms.

Generating Leads and Brand Awareness: Every campaign you build & launch on our platform offers a lead generation component or can be linked to one through another format. Whether your goal is to generate a lead or simply build brand awareness our platform offers a wide variety of effective social media marketing tools.

Providing Real Time Analytics & Powerful Insights: Download your data in real-time and get access to powerful analytics. Analyze user behavior, aggregate demographic profiles and viral campaign information. Find out who your brand ambassadors are and how they spread your brand to their friends.

If you need help with Facebook marketing strategies and services please call us today. We can help create a Facebook marketing plan and implement Wildfire applications and Facebook advertising into the marketing mix.

I am loving exploring the possibilities on Facebook for marketing your business. I have found some great resources and information on Facebook marketing strategies and Facebook marketing tips. I am now offering Facebook marketing services to help you build your Facebook page fan base and an overall marketing plan and objective for your business. Following is an article written by the folks at Vitrue.com

Facebook Best Practices Series from Vitrue: Keepin’ it Short and Sweet

Sharing links – it’s a big part of social media. It’s become a lot easier and more aesthetically appealing, thanks to our good friends, URL shorteners.

What’s a URL shortener?  They’re web tools that shorten long URL links, and make it easier to communicate and distribute web links via social media and emails because they work nicely in spaces that have character limitations. Brands also use shorteners for their analytics capabilities, allowing users to view how many times the link has been clicked and where the link is being shared.

Sometimes when you copy and paste a link for a page that you may want to share with someone, the link appears to be a long chain of letters, numbers and characters that don’t make much sense when pasted.  URL shorteners solve the issue of not-so-pretty URL links and create smaller, easier to manage links.  For social media sites like Twitter, that have a character limit, these shorteners free up more characters that you can use to write your message.

There are several free online services that will shorten your URL, the most familiar ones being bit.ly and tinyURL.  While they shorten long URL’s for the above reasons, there are several downfalls to free online services to shorten URLs.  The first is authenticity.  The shortened URL does not show who the link is from or where the link will go.  Spammers will use these free services to redirect online surfers to an unexpected site.  Another main problem is that shortened URLs give users the ability to view analytics with the link.  They show how many times the link has been shared or clicked.  It is a great tool for marketers to see how their links are being employed.  But with the free services,  that data can be made public, which some marketers probably wouldn’t be happy with.

To sidestep these problems, several brands choose to use branded shortened URLs.  Branded URLs shorten links and include the brand’s name that identifies who the link is from and that it can be trusted.  These also keep tabs on where the link is being shared and how often.  Because it’s branded, the analytics and tracking remain hosted on a private server.

One way to brand these short URLs is to build it on their own.  The route most brands take is to purchase services to authenticate their links.  A great service, if I do say so myself, is the Vitrue Social Relationship Manager (SRM).  Along with the ability to manage posts and build apps for your Facebook and Twitter pages, the Vitrue SRM allows users to brand their shortened URLs to share.

How will you shorten?

Above: Example of a long URL and a branded, shortened URL

 

This entry was posted by Nancy Lim on Thursday, May 27th, 2010 at 2:15 pm and is filed under Facebook, Facebook Best Practices from Vitrue, Vitrue.

Rhino Ruby Studios is a professional web design and internet marketing company. We provide affordable website design and internet marketing services to small businesses.

We offer affordable internet marketing services including setting up  FaceBook fan pages for your business and providing FaceBook fan page marketing services for your business.

We are located in Carbondale, Colorado and are available to the surrounding communities of Aspen, Snowmass, Basalt, Glenwood Springs, Edwards, Avon, Vail Colorado and the world.

 

Using Guerilla Tactics to Spy on Your Competitor’s Keywords, Traffic and Visitors

The following is an article provided by Big Commerce, the highly recommended e-commerce solution we use for our website design and internet marketing clients. This is chapter 1 in their E-Book Guerilla Marketing with Social Media

Let’s get started at the beginning-competitive research.

In this chapter I’ll show you how you can spy on your competitor’s keywords, traffic and visitor demographics for free. If you’ve been doing search engine marketing for a while then you probably know the two sites I’m going to discuss, but if you’re brand new then you may not.

The first website is Compete.com. The second is an oldie but a goodie. It’s Alexa.com and its still relevant.

Let’s start with Compete.com…basically it’s a way for you to look at the traffic, keywords and demographics of people going to your website or any website on the internet including your competitors.

You can compare websites to see graphs of traffic or visitor demographics and keywords. You can look at reach. You can see how popular a particular website is in any country, etc..Compete.com gets all of their data from internet service providers like Comcast so its fairly accurate. They parse their log files and can see where people go opn the internet.

They obviously don’t have data for everyone in the world but they have a large enough sample that it’s thought to be accurate.

Alexa.com is up next, which is now owned by Amazon. With Alexa you have to install a toolbar or an ad-on in Firefox or Internet Explorer and it tracks the websites you go to and sends that information back to their servers anonymously. Alexa compiles the data and creates similar reports to those found on Compete.com.

You can see traffic, demographics, reach, etc…but with Alexa they give each website a number. So the number one website is Google.com, which means it gets the most traffic in the world. Number 2 is Facebook and then it goes all the way down from there. Your website won’t show up on Alexa unless it’s one of the 100,000 most popular websites in the world! For reference, BigCommerce.com is currently the 6,513 most popular website in the world!

So what can you do with this data? Well a simple example is using demographic filtering (such as sex, age, location, education) when you create a Google Adwords campaign. If you see that most visitors to your online store are women aged 18 and 25 then you can set up thoise filters when creating your ads on Google so only people who match the demographics you’ve specified will see you ad. This leads to more relevance which in theory means you pay less per click because each visitor is worth more to your business.

Ideally you would survey your existing customers to get their demographic data because what you want to attract are people who “fit the mold” of your typical customer, not simply more website vistors. Customers buy, but not all website visitors do.

Emailing a simple survey to existing customers using tools like  Constant Contact is a great way to find out the demographics of people buying from you.

You should ask for their gender, age, location and education level. To encourage survey responses you can even give away a prize to one randomly selected customer who competes your demographic survey.

Rhino Ruby Studios offers affordable internet marketing services for small businesses including SEO keyword research, SEO copywriting and content writing, video internet marketing, blogging, and email marketing. We highly recommend to all of our clients the top rated e-commerce service provider, Big Commerce. In addition to a powerful and comprehensive e-commerce platform, they provide extensive ecommerce internet marketing tips, guerilla marketing tips and videos to get your website launched and off the ground!

Our SEO internet marketing services are available throughout the world and  the Roaring Fork Valley including Aspen, Snowmass, Basalt, Carbondale and Glenwood Springs Colorado. Contact us today. We’d love to help you grow!

I have recently begun using Facebook as a serious marketing vehicle in earnest. I have one e-commerce website that has four blogs associated with it, all of which are auto-posted to our Facebook Page (www.facebook.com/SeedsofIntentions) Every day we post 2-3 items of interest. I have also begun using Facebook ads to grow our Facebook fan base. We’ve tested multiple approaches, copy and images and have hit a home run with one of our Facebook ads. With a conservative budget of $10 we are growing our fan base at a rate of 1000 fans/month! We anticipate a fan base of over 15,000 individuals by the end of this year. If we want to spend more money we could grow it quite a bit faster too!

In my research on Facebook I have stumbled upon a very interesting comapany named Vitrue. They have very interesting statistical information on Facebook posts. Here’s some interesting stats:

1. Most Effective Post Type: Across all brands and represented business verticals, image posts are more engaging as measured by fan responses, likes and shares than video or text.
2. Post Effectiveness by Time of Day: A clear indication of variability in engagement by vertical is the differences between the entire data set and a single vertical like QSR. Posts made before noon get 65% more engagement than posts after noon across all fans served, versus QSR that experiences 12% more engagement for posts made in the afternoon.
3. Post Effectiveness by Day of Week: The post effectiveness varies considerably by industry vertical, but when all fan data was viewed in the aggregate, Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement.

The previous information was found at the following post: Anatomy of a Facebook Post: Vitrue’s Data Behind Effective Social Media Marketing. Great website of information that compiles tons of Social media information!

Follow us on Facebook and get all of our useful blogs on internet marketing: Click here!

Rhino Ruby Studios is a professional web design and internet marketing company. We provide affordable website design and internet marketing services to small businesses.

We offer affordable internet marketing services including setting up  FaceBook fan pages for your business and providing FaceBook fan page marketing services for your business.

We are located in Carbondale, Colorado and are available to the surrounding communities of Aspen, Snowmass, Basalt, Glenwood Springs, Edwards, Avon, Vail Colorado and the world.

Call Us Today! 970.963.5677

Following is our video about the importance of using social sharing buttons also known as social media sharing tools. We at Rhino Ruby Studios put the AddThis button on every page and post of all the websites we design. Here’s our short video about this topic.

Rhino Ruby Studios offers affordable internet marketing services for small businesses including SEO keyword research, SEO copywriting and content writing, video internet marketing, blogging, and email marketing.

Our SEO internet marketing services are available throughout the world and  the Roaring Fork Valley including Aspen, Snowmass, Basalt, Carbondale and Glenwood Springs Colorado. Contact us today. We’d love to help you grow!

Rhino Ruby Studios likes to assist you with internet marketing tips and essentials once your website is up and going. Today’s video is about the importance of submitted your website to online directories. See what you think.

Rhino Ruby Studios can assist you with online directory submissions done the proper way.

Rhino Ruby Studios is a professional web design company, offering website designers, web page design,web design services, business web design, custom web design and affordable website design and internet marketing services to small businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail Colorado and the world.

Today’s video blog is about email list building and email marketing tips in addition to email marketing best practices.

Your website is a key tool for building an email list, capturing leads, and providing  a venue for continued communication with current and potential customers and clients.

Check out today’s video blog on email list building and the importance of some sort of offer on a lead capture page to encourage people to give you their email to build this most important aspect of your business: Your Email List!

Rhino Ruby Studios can set you up on some sort of email list building practice and consistent email marketing program. We offer affordable email marketing services for the small business owner because we appreciate that most small business owners can’t keep up with all of the necessary tasks to maintain a consistent presence with your customers.

Contact us here or Call Us Today and we can assist you with all of your email list building and email marketing efforts.

970.963.5677

We at Rhino Ruby Studios employ the services of Constant Contact for all of our email marketing efforts. For more about Constant Contact, click on the image below.

Rhino Ruby Studios is a professional web design company, offering website designers, web page design,web design services, business web design, custom web design and affordable website design and internet marketing services to small businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail Colorado and the world.

Today we are discussing the, how to make money blogging and the  benefits of blogging for business as well as our affordable blogging services. Check out our V-Blog today where we cover the importance of blogging for your business and your website visibility.

Rhino Ruby Studios offers affordable small business blogging services and blog marketing services in order to:

• keep your site fresh,
• provide more valuable and  relevant content to your website “library”
• grow your Google rankings ’cause Google LOVES Fresh Content! and
• provide fodder for back links and organic Google ranking growth

Are you a blog home business or a business for blogging? If so, and you want to learn more about “How to Make Money Blogging” and Blogging for Business and earning money while you blog, check out the Blogging for Business E-Book we highly recommend below. You’ll get hours of blogging for business and how to make money blogging consultation for a meager $49.

Check it out. Click on image below to learn more and get the top secrets from blogging industry vets that make money blogging every day!

For more about our blogging services and the success we’ve had in keeping our clients content fresh, up-to-date and growing in the Google rankings on multiple keywords… Contact us here or CALL US in Colorado!

970.963.5677

Rhino Ruby Studios is a professional web design company, offering website designers, web page design,web design services, business web design, custom web design and affordable website design and internet marketing services to small businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail Colorado and the world.

Social media sharing tools go on all of our affordable websites and today we are sharing our video blog on the topic of social sharing buttons.  Social sharing buttons are super powerful and are a simple way to assist you in having your website go VIRAL!!!

Rhino Rubu Studios includes an Add This Button, also known as a social media sharing tool, on every page and post of our client’s website. In fact you can see an example of this sharing button at the bottom of this post!

If you’ve never seen one before, give it a test drive! Mouse over it. See what pops up and try sharing it somewhere. Cool thing! If you’d like to add this sharing button to your own website check out the AddThis.com website. Click here. When you set up an account with them they send you a weekly report on how many people shared content on your website and where they shared it. Double cool!

For more watch our video on social media sharing tools and buttons.

Rhino Ruby Studios is a professional web design company. We  offer web page design,web design services, business web design, custom web design and affordable website design and internet marketing services to small businesses. All of our affordable websites come with a Social Media Sharing Button to help your website get shared everywhere!

Rhino Ruby Studios offers services world wide. As a local company, we also cater to businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail Colorado.