How to judge the quality of a backlink

You want lasting results when you build links to your website. It does not make sense to invest your time in search engine optimization methods that are just a flash in the pan. How do you judge the quality of a website? What is a good website and from which web pages should you get links?

Non Profit Organization Hires Rhino Ruby for New WordPress Website Design

If you are looking for an affordable SEO website design package  for you non profit organization or community website you have stumbled upon the perfect place.

Tim Myers and the board  of  The Haiti School Project, a non profit organization dedicated to helping Haiti school children,  hired Rhino Ruby Studios to design their non profit WordPress website and custom WordPress theme.

Read the rest of this entry »

How to understand Google’s latest ranking algorithm

In an online forum, webmasters are discussing Google's latest algorithm. It seems that things have become very complicated and that it is difficult to keep up with Google's latest changes. What can you do to get your website listed with Google's latest ranking algorithm?

HVAC Mechanical Contractor Launches Their New General Contractor WordPress Website Design

Climate Control Company, an HVAC mechanical contractor for heating and air conditioning hired Rhino Ruby Studios to revamp their website design on the powerful WordPress content management system and blogging platform.

If you are looking for a website design for a general contractor, HVAC mechanical contractor, builder or construction company, you have stumbled upon the perfect place. Here’s our most recently launched WordPress website design for a mechanical HVAC contracting company.

Following is a link to their HVAC contractor website design in Glenwood Springs, Colorado. Click on the image below.

Climate Control Company HVAC General Contrator Website design

 

If you are a general contractor, HVAC mechanical contractor, builder or construction company that needs a powerful, professional website design company with SEO internet marketing skills to get your website found on local Google searches we can help! In fact many of our general contractor website design clients have had their internet website investment paid for, with new business leads, within 8 weeks of their websites going live!

If you are looking for any of the following specialty, affordable, custom WordPress website designs:

you have stumbled upon the perfect place.

We at Rhino Ruby Studios are earning a following for our specialty custom WordPress website design templates. We’re very pleased to design professional, beautiful, value-driven, SEO loaded website designs for general contractors, construction companies and roofers’ websites.

Rhino Ruby Studios provides affordable SEO website design for builders, general contractors and other construction professionals. We build our websites on the powerful WordPress content management system (CMS) …and yes that does mean you have blogging capability (an important tool for your internet marketing and Google ranking success) We can create fully customizable WordPress website for your building and construction company for as little as $1475*. Click here to view our affordable website design packages for your general contracting, building industry, or construction company website

Visit our portfolio of live sites built on a powerful WordPress platform and content management system (CMS).

Rhino Ruby Studios offers affordable website design and SEO packages for small and medium size businesses. We also assist with more extensive SEO internet marketing, social media marketing, and Facebook marketing.

Rhino Ruby Studios is a professional web design company, offering website designers, web page design,web design services, business web design, custom web design and affordable SEO website design packages and SEO internet marketing services and Facebook social media marketing services to small & medium sized businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail, and Boulder Colorado and the world.

Call us today for a FREE Consultation at 970.963.5677

Top SEO Tips from SES London 2012

We here at Rhino Ruby Studios love to share Top SEO (search engine optimization)  tips based on our own experience as well as those from the experts world wide.

The SES London conference covers basic, advanced and cutting edge SEO, PPC and online marketing. Julie McNamee, Justin Deaville and Gareth Davies have collected the best top tips, takeaways and memorable quotes from SES London 2012.

General truths

1) Information is powerful – but it is how we use it that will define us
Avinash Kaushik

2) Experiment or die!
Avinash Kaushik

SEO

50 Kick-Ass Keyword Strategies3) The only survey you should run on your site should be based on task completion rate. Ask visitors: why are you here? Were you able to complete your task? If not, why not?
Avinash Kaushik

4) The top 50 ecommerce companies only convert 2% of all their visitors. But don’t optimize only for the 2% who convert – optimize for the rest as well. Make sure visitors want to come back.
Avinash Kaushik

5) SEO should not be just about rankings and traffic but conversions.
Lisa Myers, Verve Search

6) Search engines use 200 factors to rank including title tags, alt tags, url structure, and on page text. Even Google’s engineers don’t know the definitive ranking factors.
Judith Lewis, Seshet

7) Eyetracking – test different images and/or text color to change where your viewers are looking. Track with eyetracking software.
Judith Lewis

8) Optimize images using appropriate keywords.
Judith Lewis

9) Choose a content management system that creates clean URLs without multiple variables and with keywords included.
Judith Lewis

10) Have your most important content at the top of the page.
Judith Lewis

11) If using Javascript includes or AJAX use progressive enhancement to ensure that your content is visible
Judith Lewis

12) Make your site crawlable, visible and well-structured.
Judith Lewis

13) Lots of sites already rank for ‘click here’ – don’t use the phrase in your linking text.
Judith Lewis

14) If you want to steal something from a brand you’re competing with, optimize around the brand term eg Eurostar weekend breaks. Searching for that term at one time didn’t present the Eurostar site in the top 10 Google search results. (It does now.)
Judith Lewis

15) Go for high search volume/low competition keywords – the undesirables are low search volume/high competition.
Judith Lewis

16) Optimal keyword density – there’s no magic number. Ignore all the theories, just make your content readable.
Judith Lewis

17) An acronym to remember: SPAM – sites positioned above mine :0)
Chris Boggs via an unknown participant of Threadwatch 2005 (?)

18) Retail sites should measure the number of unique keywords being used to enter their sites because it’s an indicator of whether they’re optimizing holistically to rank for lots of different keywords.
Chris Boggs

19) Financial services companies should look at how many searchers are coming into their branch locator pages. And what the user’s path is after that entry.
Chris Boggs

20) Offline drives online – very important
Judith Lewis@judithlewis

21) SEO must constantly evolve. The next big thing SEOs are talking about is also being seen by Google. They’ll make sure it’s not working as well in six months’ time. And then the next big thing comes along…
Ammon Johns

22) Have a dedicated page per search phrase full of related unique text.
Peter Van Der Graaf

23) Don’t just read blogs about SEO – try stuff out and see if it works.
Jonathan Stewart

24) Advanced operators like intext, intitle and inurl are powerful research tools.
Jonathan StewartLink Building book

25) Find out what your spammy competitors are up to, make it white hat and use their methods yourself.
Jonathan Stewart

26) Carry out keyword research for the words who, what, where, why and how for content ideas.
Patrick Altoft

Or use Wordtracker’s free Keyword Questions tool – Ed.

27) Prioritize your web pages by working out sum of keyword search volume on your pages.
Patrick Altoft

28) Vary the anchor text across all your keywords.
Patrick Altoft

29) The Alexa ranking tool is great for checking out your direct as well as indirect competitors.
Joel Davis

Rhino Ruby Studios offers affordable, custom WordPress website designs and SEO  packages for small and medium size businesses. We also assist with more extensive SEO internet marketing, social media marketing, and Facebook marketing. and Facebook social media marketing services to small & medium sized businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail, Denver and Boulder, Colorado and the world.

Call us today for a FREE Consultation at 970.963.5677

How Google evaluates links: 7 characteristics

Last week, Google announced changes in the way they evaluate links. How does this affect your website rankings and how exactly does Google evaluate links? This week's article has further insights.

Client Testimonial About Her Ayurvedic Holistic Health Website Design

Marina Baroni, is an Ayurvedic Health Practitioner, Vedic Astrologer and practitioner and teacher of The Alexander Technique. She provides Ayurvedic health consultations and Vedic Astrology remotely via Skype or the phone. She is also available for in personal consultaions for those individuals living in the Los Angeles neighborhoods of Beverly Hills, Santa Monica, Manhattan Beach and Culver City, California.  She recently expressed her delight with the website design and SEO internet marketing Rhino Ruby Studios did for her. Following is the client’s testimonial of the website design we did for her website: www.ViaVedica.com. Visit her website now by clicking here.

Marina Baroni Testimonial for her Ayurvedic Holistic health Website Design“Working with Liz has been a true pleasure! Her creativity and enthusiasm together with her marketing skills are a winning combination. I never thought I would be able to manage my own website and blog…she made it possible! Thank you Liz, you are a true gem in the cyber world.  I highly recommend Rhino Ruby Studios’ services.”

Marina Baroni
Marina Baroni, Dipl. Ayu.
Ayurvedic Medicine & Vedic Astrology
www.ViaVedica.com

We hope you found these client’s website design testimonials about our custom WordPress website design services helpful. Feel free to contact any of our clients (by clicking on the links to their live sites) to verify their website design recommendations about our custom WordPress web design company and SEO internet marketing services. To view all of our client web design testimonials click here.

Interested in more of our holistic health website designs?

If you are looking for any of the following specialty website designs:

you have stumbled upon the perfect place.

We at Rhino Ruby Studios are earning a following for our specialty custom WordPress website design templates. We’re very pleased to design beautiful, conscious, and effective lead generating website designs for  holistic health practitioners, energy medicine healersIntegrated Energy Therapists, Intuitives, acupuncturists, Ayurvedic medicine healers, Naturopaths, Vedic astrologers and any type of alternative health practitioner.

Click here now to view our growing portfolio of alternative health practitioner website designs.

Want to see our affordable SEO Website Design Package Prices? Click Here.

Rhino Ruby Studios offers affordable, custom WordPress website designs and SEO packages for small and medium size businesses. We also assist with more extensive SEO internet marketing, social media marketing, and Facebook marketing. and Facebook social media marketing services to small & medium sized businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail, Boulder, Denver, Colorado and the world.

What you don’t know about headlines and social media

We recently received this recent email from one of our SEO partners WordTracker. They offer valuable SEO, keyword and link building information. WE wanted to share the most recent email offering in regards to writing “Killer Headlines”.

Killer Headlines E-book

We’re offering Nick Usborne’s Killer Headlines’ e-book for a time-limited discounted price. It’s a killer deal – but you’ve only got 48 hours to sign up. Delay – and it will be gone forever.
—-

Since the dawn of media, content writers have been challenged to command their readers’ attention with bold, captivating headlines.

But the web has raised the bar even higher. Not only must article headlines pique readers’ curiosity—they must be SEO-friendly, easily shareable via social media channels, and easy to understand without supporting text. What’s more, a web headline must feature a compelling visual design to be able to stand out from the pack.

It may all sound complex, but writing headlines for your online content needn’t be a stressful task.

In Wordtracker’s latest e-book, “Killer Headlines for Web Content: 15 Different Approaches to Writing Compelling, Shareable Headlines for Your Web Content,we show you simple techniques for writing “sticky” headlines that get noticed online. You’ll learn:

  1. How to use numbered lists to create instant reader interest
  2. How to strategically use warnings in your headlines
  3. Why the “how to” approach is a timeless headline technique
  4. Simple words that pack serious headline punch…and much more!

The author of “Killer Headlines for Web Content” is Nick Usborne, an award-winning copywriter with vast experience in online content production. In the book, he outlines 15 approaches to writing eye-popping headlines, complete with supporting examples and commentary on why each headline is so effective. Once you master Nick’s tried-and-true strategies, you’ll find it easy to whip up tantalizing titles for any occasion!

Exclusive Offer: Order Within 48 Hours and Save $10!

Buy “Killer Headlines for Web Content” today and get the special discounted price of $19 – that’s $10 off the official price of $29!

This offer, reserved exclusively for Wordtracker newsletter subscribers, is valid for the next 48 hours only. After midnight on 17th February, the price for this e-book will return to $29.

To learn more about the book and order your copy at $10 off the regular price, simply click on the link below:

Save $10 when you order “Killer Headlines for Web Content: 15 Different Approaches to Writing Compelling, Shareable Headlines for Your Web Content”!

Again, this special discount offer expires in 48 hours from the time you receive this email, so you must act today!

In the spirit of online success,
The Wordtracker Team
support@wordtracker.com

P.S. $19 is a small price to pay when you consider that a single powerful headline can deliver ongoing returns for your business—like more website visitors, press attention, social media followers and of course, paying customers.

P.P.S. “Killer Headlines for Web Content” is backed by our 30-day, 100% Money-Back Guarantee. That means you have absolutely nothing to lose by ordering now!

Killer Headlines E-book

 

Official Google announcement: changes in the algorithm

Yesterday, Google announced 40 changes in the ranking algorithm. The most important changes were another Panda update and changes in the way Google evaluates links. How do these changes affect the rankings of your web pages?

Link Building is Just Like Getting in Shape

Hi Gang!

Today we are sharing some important link building tips from industry experts in the SEO lin building field. In fact we use this (Axandra)  SEO link building software to measure the success of our own sites. Following are some link building tips and tools you can incorporate into your link building strategies and efforts.

Article by Axandra SEO software:


The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it’s not easy to get good backlinks. Link building can be compared to getting in shape after the holidays:

1. It takes hard work and there are no shortcuts

It does not matter if you want to lose weight after the holidays or if you want to get high quality links: you have to invest time and effort.

You cannot lose 30 pounds in a month and you also cannot get your website on Google’s first result page for a very competitive keyword in that time.

If you want to get lasting results, you have to work continually on your links and your web page content.

2. You have to be consistent

SEO isn’t a one-shot solution. It doesn’t help your rankings much if you get many links at once and then stop building links. Search engines also consider how many websites link to your site over time.

It’s the same if you want to get in shape: doing a 12 hour workout on a single day and then doing nothing won’t help you to lose weight. It will be bad for your health.

It’s the same with link building: if you get many links at once and then no links at all, search engines might think that you try to cheat them with a linking system.

If you want to get in shape, you have to be consistent. You might not see immediate results but there is a constant change and some day, you’ll find that you’re much thinner.

Link building works exactly like that. Do not try to game search engines by joining link systems or buying links. Get one link at a time, optimize your pages and the rankings of your website will improve steadily.

3. There are a lot of scammers

The SEO industry is full of scammers that promise easy and quick solutions. You should be very careful. If something sounds too good to be true then it’s probably not true. There are no easy and quick solutions and there are no secret tricks that nobody else knows about.

The same applies to weight loss and fitness. There are lots of diet pills and miracle machines that promise easy and quick results. These methods don’t work.

4. It’s possible to trick the system but you won’t get lasting results

There are a lot of diets and diet products that help you to quickly lose weight. Unfortunately, you only lose water weight with these diets and you’ll get your old weight back soon.

Link building is similar. Every now and then, some webmasters find a loophole in Google’s algorithm. These loopholes allow people to get on Google’s first result page without doing the hard work.

This usually works for some weeks but then Google finds out and websites that exploited the loophole are penalized and removed from the index. It’s very risky to use these methods to get high rankings because Google doesn’t like spammers.


5. The result is worth it

People who lose weight usually feel more healthy and happier. Being number one on Google’s result page for the right keyword can mean many more sales for your business.

You have the choice: Don’t fall for rip-off products that promise easy and quick results without much work. These products don’t deliver long term results and they often put your website at risk.

If you really want to succeed, start now: optimize your web pages and get good backlinks. If you’re interested in a detailed backlink analysis tool, try SEOprofiler.

Article by Axandra SEO software

If you find all of this SEO link building overwhelming we can help!

Rhino Ruby Studios offers affordable, custom WordPress website designs and SEO  packages for small and medium size businesses. We also assist with more extensive SEO internet marketing, social media marketing, and Facebook marketing. and Facebook social media marketing services to small & medium sized businesses in and around Aspen, Colorado and the surrounding communities of Snowmass, Basalt, Carbondale, Glenwood Springs, Edwards, Avon, Vail Colorado and the world.

Call us today for a FREE Consultation at 970.963.5677

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